A collection
of interesting
challenges

  • Tree of Life Explorer – Royal Botanic Gardens, Kew

    • UX & UI Design
    • Web Application

    Having previously designed the Tree of Life Explorer for Kew Gardens, I was brought back to investigate why the platform wasn’t reaching more users. I developed and led a research plan to understand why people weren’t using it and identify opportunities for improvement, resulting in an 85% increase in users.

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  • Suite of Building Safety Apps for London Borough of Camden

    • Interaction design
    • Safety-critical web applications

    Camden Council needed to improve how building safety information was managed across its residential buildings, however information was scattered across disconnected apps and spreadsheets. My role focused on designing a suite of applications to support building safety, resident care and emergency response.

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  • Plants of the World Online – Royal Botanic Gardens, Kew

    • Information architecture & design
    • Botanical resource

    Plants of the World Online (POWO) is one of the world’s largest botanical resources. Kew wanted to consolidate three separate services into a single platform. I led the research and redesign, using card sorting and ranking exercises to shape a new information architecture for the plant pages.

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  • Image Grouping Feature for a Brand Protection Platform

    • UX & UI Design
    • Enterprise web application

    This client helps global brands like Microsoft and Nike identify and remove counterfeit products online. Their application had a powerful image grouping feature that was rarely used due to interface issues. Through a holistic review and staff interviews, I identified key problems, designed a solution and validated it with real users.

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  • All Handmade Barberia

    • UI Design
    • Website & Brand Identity

    All Handmade Barberia is a barber shop in Bogota with a strong physical presence, but no digital identity to match. I was brought in to develop their online brand and design a website that could grow with the business.

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  • Official Voter 
Registration 
Platform for Puerto Rico

    • UI Design & Prototyping
    • Government Web Application

    Designing the official voter registration website for Puerto Rico meant accessibility was key: no voter could be left behind. My challenge was to take a dense, complex set of government requirements and turn them into something every citizen could navigate with confidence.

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