All Handmade Barberia
- Role
- UI Design
- Type
- Website & Brand Identity
- Result
- Increased online bookings
- Website
- allhandmadebarberia.com
Overview
All Handmade Barberia is a barber shop in Bogota with a strong physical presence, but no digital identity to match. I was brought in to develop their online brand and design a website that could grow with the business.
The problem
A physical brand in need of a digital counterpart
All Handmade is a barber shop in Bogota with a plan to expand beyond haircuts, into clothing and education. The website needed to cover four main objectives: promoting the barber shop, facilitating the booking process, showcasing the products they have for sale, and establishing a digital presence strong enough to support a growing brand.
Although they had a strong, distinctive presence in their physical store, there was no digital brand to match. The challenge was to develop their identity, laying the foundation for a future clothing brand and a barber academy for training new talent.
My approach
Client brief to final build
I approached this project with 6 main stages. First I met with the client to understand their needs and ambitions, before researching competitor barber websites to identify potential opportunities. From there I moved into wireframing, mapping out structure and user flows before any visual decisions were made. Once the UX foundations were in place, I developed the brand identity and UI, before working directly alongside the developer during the build to ensure the finished website matched the designs precisely.
01
Client discovery
Understanding their needs and brand vision
02
Competitor research
Researching other barber websites to identify opportunities
03
Wireframing
Mapping out structure and layout before any visual decision
04
Brand development
Exploring visual direction and style for the digital identity
05
UI design
Creating the final high-fidelity deigns
06
Dev collaboration
Providing design assistance and feedback through the build
Brand identity
Designing a digital identity rooted in the physical space
All Handmade had a strong, distinctive aesthetic in their physical store, but no digital equivalent. Rather than starting from scratch, I looked to what already existed and asked how it could be translated onto screen.
The store’s black and white checked and grid patterns became a central reference point, informing the graphic language of the site. Their logo also provided a source of inspiration, with lines breaking beyond their boundaries — details that spoke to an edgy, boundary-pushing attitude.
That spirit carried through into the UI details: subtle animations and staggered images give the page a sense of movement, and button underlines that extend beyond their boundaries are a direct nod to the logo and the brand’s character.
Design & Development
Seeing it through to the build
Once the designs were finalised, my involvement didn’t stop there. I used my knowledge of front-end development to work directly alongside the developer throughout the build — maintaining an ongoing dialogue to ensure the implementation stayed true to the design, and conducting design reviews at key stages to catch and resolve any deviations.
This close collaboration between design and development is something I consider essential to delivering a finished product that genuinely reflects the original vision.
The outcome
A digital identity and increased online bookings
The finished website gave All Handmade an online presence that better reflected the quality of the in-store experience, resulting in something the owner was genuinely excited about to share with customers.
While exact figures weren’t available, the owner reported a noticeable increase in bookings following the launch, with the integrated booking management system making it easier for customers to book appointments and reducing the admin burden on the team.
Client feedback
The client was very impressed with both the design and the finished website — a result that matched the quality and character that they offer in store.